We all know skincare is more than just picking the right products—it’s about how you use them. And when it comes to layering, there’s definitely a right way to do it! Helping your customers understand the art of layering can make a world of difference in their skincare results (and keep them coming back for more!). So, let’s break it down with four fun and easy-to-remember facts about layering skincare like a pro.
Cleanse First: A Fresh Start for Great Skin
Before anything else, cleansing is key. It’s like starting with a blank canvas. A good cleanser gets rid of dirt, oil, and makeup, prepping the skin for all the good stuff that’s coming next. Without a clean base, even the best products won’t absorb properly.
Pro Tip: If your customer wears makeup or sunscreen daily, suggest a double cleanse—a gentle oil cleanser to melt it all away, followed by a water-based cleanser for that squeaky clean feeling!
Layer Light to Heavy: Think Thin to Win!
Here’s a golden rule that’s easy for them to remember: Always apply skincare products from the lightest to the heaviest. Why? Because the thinner, water-based products like toners, essences, and serums are designed to sink in quickly and deliver those potent ingredients deep into the skin. Heavier creams and oils? They lock everything in, sealing in moisture and goodness.
Pro Tip: Tell your customers to give each layer a minute to fully absorb before moving to the next step. Patience pays off when it comes to glowing skin!
pH Balance: Keep Your Skin Happy
Here’s where things get science-y but super important: pH balance. Skincare products all have different pH levels and layering them in the wrong order can mess with their effectiveness. Acids like AHAs and BHAs should go on early in the routine, after cleansing but before moisturizers, to make sure they work their magic without getting blocked by heavier products.
Pro Tip: Caution your customers not to layer too many active ingredients (like acids and retinoids) in the same routine. We don’t want to stress out the skin—it deserves some TLC!
Common Mistakes: Keep Sunscreen Last and Products Light
Even the most devoted skincare lovers slip up sometimes. One big mistake? Applying sunscreen too early. Sunscreen should always be the last step of a daytime routine.
Another common mistake is trying to do too much. A routine with too many layers can end up feeling heavy and clogging the skin. Help your customers simplify their regimen with just a few high-quality, targeted products that address their specific concerns. Quality over quantity, always!
Pro Tip: Make it easy for them with this simple order: Cleanser → Toner → Serum/Treatment → Moisturizer → Sunscreen (AM) or Face Oil/Night Cream (PM).
When your customers layer their products correctly, they’ll see better results and have glowing skin to show for it! And as their trusted beauty expert, you’ll be giving them advice that keeps them coming back for more. Not only will their skin be thriving, but so will your relationship with them—and your business!
Now go ahead and share these layering tips with your clients and watch their skin—and your brand—shine!
About Botanical Science
Botanical Science offers custom formulations and the industry’s largest in-stock collection of private-label skincare products, allowing unparalleled private branding and customization opportunities for beauty brand entrepreneurs, spas, and medical practices. With our wide array of formulas and flexible, customizable approach, we have a solution to suit the unique needs of every beauty brand and business, large or small.
Follow us for more skincare and beauty business tips on our website, Facebook, and Instagram.
