Building Skincare Brand Loyalty For Your Brand

person using skincare products in their sink at home

If you love caring for your skin like we do, then skincare routines are the daily rituals we follow to maintain and enhance our skin’s health and appearance. These routines typically involve a series of steps, including cleansing, moisturizing, and applying treatments tailored to individual skin needs. Skincare protects against environmental damage and addresses specific […]

Seasonal Skincare Routines: How and When to Switch Up Your Products  

As the weather changes from season to season, our skin undergoes transitions that impact its moisture levels and susceptibility to various environmental factors. During colder periods, our skin can lose essential moisture and become susceptible to irritation from heat, cold, humidity, and wind. During warmer seasons, the increased heat and humidity can lead to excess […]

Everything You Need to Know about Skin Hydration

hands using moisturizer in a sink during skincare routine

According to a study done by DripDrop, 75 percent of Americans are chronically dehydrated. Though the average American drinks 8 cups of water per day (the recommended amount), this is offset by other drinks such as coffee or alcoholic beverages. Dehydration affects overall skin health, as dehydrated skin lacks sufficient moisture to function optimally. Skin […]

How to Know If Your AM and PM Skincare Routines Are Working

Maintaining a consistent skincare routine is crucial for achieving and sustaining healthy, radiant skin. Drive Research conducted a survey to uncover current trends in the beauty industry, reaching out to more than 1,000 women globally. The survey explored various aspects, including the time dedicated to skincare routines and innovative beauty tricks. The findings revealed that […]

Determining Your Skin Type for A Personal Skincare Routine

In the quest for radiant and healthy skin, understanding your skin type forms the foundation of an effective skincare routine. Your skin is as unique as you are, and comprehending its specific needs is paramount. The diversity of skin types, including normal, oily, dry, combination, and sensitive, significantly influences the efficacy of skincare routines. This […]

How to Care for Problematic and Blemish Prone Skin

According to the American Academy of Dermatology, more than 50 million people in the United States suffer from acne making it the most common skin condition. Between the ages of 12 and 24, approximately 85% of people experience acne and blemishes. Blemish-prone skin is characterized by factors like excess sebum and clogged pores. Managing this […]

Hyaluronic Acid: The Skincare Ingredient Your Routine Needs 

A survey conducted online by CeraVe and Harris Poll revealed that 83 percent of Americans claim that their skin feels different in winter than it does during the rest of the year. 77 percent of participants claimed to experience dry skin during the winter months. During these cold and dry times of the year, Hyaluronic […]